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graph of yerkes-dodson law indicating performance along x-axis of arousal, stress, and workload and y-axis of performance

BetterFocus and the "Yerkes-Dodson Curve"

Here we'll use the Yerkes-Dodson Curve to explain how BetterFocus delivers a balanced, Goldilocks-level of energy and focus that feels just right.

BetterFocus and the "Yerkes-Dodson Curve"

Here we'll use the Yerkes-Dodson Curve to explain how BetterFocus delivers a balanced, Goldilocks-level of energy and focus that feels just right.

office employees in bright, naturally lit office space with table, chairs, bike, and plant

What are Nootropics?

Nootropics do things like lengthen attention span, provide stress relief, and improve short-term memory. By adjusting how the body and brain react to stimulus, an optimal state of mind, or...

What are Nootropics?

Nootropics do things like lengthen attention span, provide stress relief, and improve short-term memory. By adjusting how the body and brain react to stimulus, an optimal state of mind, or...

Better...Morning? What is a proactive alcohol aid?

Better...Morning? What is a proactive alcohol aid?

Alcohol consumption reached an all time high in 2020. Dr. Chris wanted to create a product that responded to this statistic and minimized the “morning-after” side effects of drinking. The...

Better...Morning? What is a proactive alcohol aid?

Alcohol consumption reached an all time high in 2020. Dr. Chris wanted to create a product that responded to this statistic and minimized the “morning-after” side effects of drinking. The...

modern office with open floor plan and employees sitting at desks working on computers

Coffee vs. BetterFocus

When people drink coffee for energy, they’re drinking it for the caffeine. Caffeine doesn’t really “provide energy”. That's why we created a convenient energy source without the crash, all in a...

Coffee vs. BetterFocus

When people drink coffee for energy, they’re drinking it for the caffeine. Caffeine doesn’t really “provide energy”. That's why we created a convenient energy source without the crash, all in a...

Sunday scaries? We call this hangxiety.

Sunday scaries? We call this hangxiety.

If you’ve ever woken up with a pit of dread in your stomach after a night of drinking, you understand the less known, though still brutal, side of hangovers. Headaches,...

Sunday scaries? We call this hangxiety.

If you’ve ever woken up with a pit of dread in your stomach after a night of drinking, you understand the less known, though still brutal, side of hangovers. Headaches,...

Healthy lungs is more than just breathing?

Healthy lungs is more than just breathing?

Maintaining good respiratory health is an essential part of supporting overall wellbeing.  In order to live well, you need to breathe well. In order to breathe well, you need to...

Healthy lungs is more than just breathing?

Maintaining good respiratory health is an essential part of supporting overall wellbeing.  In order to live well, you need to breathe well. In order to breathe well, you need to...